About Us

Phoenix Retail Services Head Office @ Fryers Farm

Phoenix Retail Services is a privately owned Refrigeration Services Company established in 2000 by Mr Barun Guha, with our head officein rural Buckinghamshire, and our operations depot based in Swindon.

The company was originally formed to supply refrigerated display counters to Safeway and Waitrose. However, the business soon diversified into installation, refurbishment and energy upgrades of display cabinets as part of a drive to reduce retailers operating costs.  

Today Phoenix offer a full turn key solution offering refrigeratedcabinets, counters, cold rooms, plant equipment, air conditioning and full installation.

Download our Company brochure


Turn-key commercial Refrigeration Solutions. 

  • Refrigerated display cabinets, counters & freezers
  • Plug in & remote refrigeration merchandisers
  • Cabinet refurbishment services
  • Refrigeration plant equipment
  • Air conditioning
  • Chillers
  • Cold rooms
  • Delivery & Installation
  • System design & engineering
  • Eco-upgrades (doors, lights, fans & weir glass screens)
  • Humidification & misting systems

We are commited to offering sustainable solutions to the market place, and have the ability to offer our customers with solution’s to meet their unique requirments from our diverse portfolio of product solutions.

Phoenix are actively selling refrigeration and air conditioning products and services across the following UK Markets:

  • Convenience and Independant Retail Shops
  • Blue Chip / Multiple Supermarket Chains
  • Forecourts
  • Cash and Carry’s
  • Butchers
  • Fishmongers
  • Farm Shops
  • Pharmaceuticals
  •  Banks
  • Cafe / Restaurants & Catering
  • Food Manufacturers / Processors

This business has been built on the back of a strong customer focus and excellent partnerships with our supply chain. We are a stable, committed, flexible and competitive supplier in the refrigeration market.

Our Values

Customer Service Excellence: We are dedicated to satisfying customer needs and strive to exceed our customer expectations.

Teamwork: Our team members support each other, are loyal to one another and care for each other. 

Environment: We care for the environment; we promote energy efficiency and the use of recycled and recyclable products.  Phoenix endorse the use of natural refrigerant solutions.

Honesty: We communicate openly, honestly and accurately with our team members, customers, partners and suppliers. 

Passion: We show pride, enthusiasm and dedication in all that we do and are committed to selling and delivering high quality products and services. 

Respect: We treat our team members, customers, partners and suppliers with mutual respect and sensitivity. We respect all individuals and value their contributions.